SPEAKER ON PURPOSEFUL BRANDING, MEANINGFUL MARKETING + INTENTIONAL COMMUNICATION
Your words have power. How will you use them?
Use your words
My work is built around the conviction that the way we communicate can create clarity, community, and change. Our words can shape what we want to see in the world.Communicating
with clarity + purpose
is a
SUPERPOWER
in business and in life.
Your words can make a difference, make you friends, and make you money. They can shape the way you move through the world, and the way it responds to you.
Hello… I’m Laurie Kozan
I’m a brand and marketing strategist who helps founders, experts and independent consultants attract more of the people they really want to work with. Using my background in marketing, graphic design, and intuitive coaching, I develop brands that align your expert perspective with your audience’s point of view, so selling feels easier + business works better.
Early in my career, I worked in PR at a busy NYC agency, working with large US and global brands you’ve probably shopped with. It was a masterclass in communicating with purpose, balancing perspectives, and finding the most compelling message.
A longtime expat who’s lived in many different places, I’m endlessly curious about looking at life in new ways. And as a mum of three, I’m especially good at spotting synergies and coaxing order from chaos.
Like any good parent, what absolutely lights me up is helping others figure out what they uniquely contribute to the world — and setting them up with the tools to do it really, really well.
It was so great to have you! I already received a few messages saying the session was very helpful, so a massive thank you goes to you!I saw how much you personalised your content/communication to their situation, it truly means a lot. Anaïs Comot
CAREER COACH, DEI TRAINER + COMMUNITY LEADER
What to say about what you do, for more ease and better results in your business or career.
WORKSHOPS
The power of the way we talk to each other — and ourselves — to shape the world we want to see.
TALKS
Conversations about purposeful branding, meaningful marketing, and intentional communication.
PODCASTS
Featured Conversations
TOPICS
Meaningful Messaging: Build Your Worth with Your Words
What you say shapes what you see. The way we talk to each other — and to ourselves — has real power. Messaging is not just about finding the right positioning to generate conversions and sales — though it can certainly do that. It’s about finding the meaning behind your work and why it really matters. When choosing to work with you feels like buying into something bigger, that’s when you become the obvious choice for exactly the right people.
Curiosity Creates Connection
We think of curiosity as asking lots of questions, but it’s also genuinely caring about the answers. The skill at the heart of marketing is being able to see things from someone else’s perspective. In the age of AI, humanity and specificity is your differentiator. When you really listen to your customers, they trust you to meet them where they are. They choose you, because you get them. Curiosity makes content resonate, relationships stronger, and networking easier and more fun.
Writing Works: Content Creation is Business Therapy
Your writing is an asset, even if you think it’s not good. It’s not just the end product that matters. It’s that the process of shaping your stories fundamentally strengthens your business. It puts you more in touch with what you mean to your people and forces you to clarify what you want to say about your work. (That’s why it feels hard.) This is what’s missing when you see that your AI output is flat and soulless. It’s also the key to fixing that and making AI work for you.
Marketing Is A Service
So many people dread working on their marketing. After all, you got into business because you want to do the thing that you do, not because you want to promote it. But it doesn’t have to be so hard. And if you’re offering something that’s actually helpful (of course you are) then it’s really the right thing to do. Your people really need you. It’s the right thing to do to be found. When you focus on your impact and set up systems that serve you, marketing feels easier and works better.
The Visibility Myth & The Power of Whisper Marketing
If you’re feeling like the world is too loud and marketing is just making it noisier — you’re right. But the answer isn’t to stop talking. Don’t let it be your excuse to play small. But it is time to play differently. Sometimes when it’s really loud, the best way to be heard is to whisper. When you say exactly the right thing directly to the right people they’re going to hear you as clearly as if you shouted their name across the library. But you have to choose. You can’t whisper to everyone at once.
What Kids Can Teach Us About Persuasive Communication
Fundamentally, marketing is about good communication. And the principles of good communication are universal. People like to feel understood. Respected. Like they have a choice. Like what they invest in, or work for, is worthwhile — to them. Communicating with anyone, of any age, works better when you meet them where they are and use language that’s simple, clear and sounds like real life.
Use your words... Laurie's talk was absolutely brilliant and really resonated with me in relation to the power of intentional speaking.'Ronke Kokoruwe
TEDX SPEAKER, HOST + FOUNDER OF iVERBALIZE