WHAT TO SAY, ABOUT WHAT YOU DO, TO GET THE WORK YOU WANTBRANDING + MARKETING
for people who don’t want
TO "BE A PERSONAL BRAND"You might be the face of your work. But the focus is on your impact.
You’re an expert. A consultant. A founder. An entrepreneur.
What you do gets centre stage
And who you are supports that.
But why it all matters to others is the real star of the show.
You’re not interested in visibility for its own sake.
WHAT YOU REALLY WANT IS:
To be easily found and understood by the right people
To build momentum that feels aligned + sustainable
To attract clients who value how you think and what you do
BECAUSE WHEN YOUR BRAND IS CLEAR,
business gets easier:
Your marketing takes less effort — and gets better results.
Your decisions feel intentional — you know what to do.
Your messaging sharpens — you know what to say.
Then you stop over-explaining.
And you stop second-guessing.
You start
being recognised,
referred and rewarded.
“I'm definitely much more booked this year. People who land on my site…get the info they need and feel a better connection to me.”
ERIKA PRINZ BEN-ZUR, ACUPUNCTURISTWhat if it could feel
so much easier
to attract the people
you really want
to work with?
BRANDING + MARKETING
FOR CONSULTANTS, EXPERTS + FOUNDER-LED BUSINESSESthrough flexible, fractional-style partnership
The way we do business is changing.
The world is noisier, the market is shifting, roles are transient.
It’s never been more important to know what to say about what you do in order to get the work you want. So you can create impact and income on your terms.
When you want to be recognised and rewarded for what you do AND who you are…
You’re building a business that reflects your expertise, your depth and your contribution.
I help you translate your experience and expertise into a clear, credible brand — so the right people understand your value and say yes with confidence.
No more second guessing. Business feels easier, and works better.
Meaningful momentum.
Built on brand.
“It all goes back to my messaging. Now that’s clearer, it’s easier to reach my audience, talk to potential clients, and keep showing up for my business in a way that feels true to what’s really important to me.”
HANNAH PORTEOUS-BUTLER, PARENTAL TRANSITIONS EXPERT - CONSULTANT, COACH + SPEAKERTIME FOR A
New
Perspective
Which means you’re likely investing a lot of effort, without getting the traction you want.
It’s not impossible to make it work, of course. But when you have years of experience doing what you do best, it can be hard to appreciate your work from the outside. So that’s not the best use of your time, energy and talent.
As a fractional-style brand and marketing partner, I help professionals like you:
Clarify what you do in a way that lands with the right audience
Shape a brand strategy that reflects your depth, direction and desires
Apply that clarity across your offers, messaging, website, and content
This isn’t outsourcing. Delegating this piece doesn’t work.
This is a strategic collaboration — designed to save you hours and effort, reduce friction, and build meaningful momentum that’s sustainable over time.
You’re amazing at what you do. You’ve built a career on your expertise.
But stepping out on your own — as an independent consultant, expert or founder — changes the game.
Suddenly, you are the brand. And you’re responsible for getting people to understand the depth of what you do, outside the context of the titles and roles that got you here.
You could figure this out yourself, of course.
You’re capable. Intelligent. Resourceful.
But trying to DIY this often means:
Wasting time on tactics like “visibility” without a clear plan
Overthinking or misunderstanding what to say to a new audience
Piecing things together instead of building from a strategic foundation
Hi, I’m Laurie
FOUNDER OF SOURCE MARKETING STUDIO
I’m a brand strategist and marketing consultant with a background in PR, writing, design, coaching and business. My work is built around the conviction that the way we communicate has real power — to create clarity, community and change.
I’ve been around long enough to remember what marketing looked like before social media — so I know there’s more to building your business than just fuelling your social feeds. And I know you have so much to offer beyond “just showing up as your authentic self,” lovely as you are.
Life has taught me to build rock-solid, real-world empathy and persuasion skills — because life just works better that way. As a mother of three, I’m especially good at spotting synergies, coaxing order from chaos, and taming competing priorities. And as an introvert who’s learned to thrive in an extroverted world, I believe in being intentional about what we put out into the world. Otherwise, I’d much rather stay home.
Like any good parent, what absolutely lights me up is helping someone figure out who they are and what they want to contribute to the world. And setting them up with all the tools they need to do it really, really well.
Can’t wait to meet you.
If your marketing isn’t clicking, it’s not because you need to try harder.THE MISSING PIECE IS ALMOST ALWAYS A CLEAR STRATEGY.Brand strategy isn’t cosmetic or superficial.
It’s functional and foundational.
It defines how people see your value and understand your workHOW THEY REMEMBER YOU, RECOMMEND YOU, CHOOSE YOU.Once your brand is clear,
everything else falls into place.
Branding is not about making your business look shiny.A GOOD BRAND STRATEGY MAKES YOUR BUSINESS MORE STABLE.PRELIMINARYdiagnostics + direction
THE SIGNAL FINDER
The SIGNAL FINDER is usually the best place to begin.
This investment offers you an audit, assessment and roadmap with initial insights specific to your business and your brand.
It’s the outside perspective you need to see what signals you’re sending when you show up for your business — and how to shape them to improve your results.
You’ll understand exactly what you need to do first — and next — and why. So you can move forward decisively. No more circling, or second-guessing.
WAYS TO WORK
TOGETHER
m o r e
PREPARATIONMessaging, Visuals + Frameworks
Foundational strategies + systems.
Establish the substance of your brand and make your future marketing efforts work better and feel easier.
PRODUCTIONWebsite, Branded Assets + Sales Tools
Leverage your brand foundation.
Create a cohesive toolkit of aligned assets that support meaningful traction and growth.
PARTNERSHIPOngoing Strategic Consultancy
Flexible, fractional-style support.
Content planning, copy coaching, PR strategy and more — for sustainable marketing momentum over time.
“Laurie has helped me sift through all the thoughts in my head to get more clarity and direction on who I serve, how I show up and what I want to say about the work that I do.
This has been so useful. I feel more confident and motivated about taking the next steps forward in my business.”
RUTH OLDFIELD, LIFE + BUSINESS COACHTHE TRICK TO MARKETING THAT WORKS LIKE MAGIC
Is that it doesn’t feel like marketing at all
IT FEELS LIKE SHARING, EMPATHISING, HELPING
It feels like finding your people
YOU DON’T HAVE TO BE LOUDER + BOLDER TO BE HEARD
Not unless that’s true to you
TALKING ABOUT YOUR WORK CAN FEEL GOOD
As natural as doing your work
It’s time for a brand that works as hard as you do
YOU KNOW YOUR WORK IS VALUABLE
You didn’t start your business to become a marketer. You started it because you’re great at what you do.
But often it feels like you spend more time second-guessing your marketing than you do on the work you’re really here for.
It’s hard to know where to focus, and how much, and when.
Logo? Website? More posts? Ads? Emails? PR? Is SEO still a thing? What about AI? Is networking worth it?
If marketing feels like a barrier between you and the business you really want, let’s fix that. Let’s build you a bridge instead.
Let’s build you a brand that
FUELS YOUR BUSINESS
Let’s build you a brand system that guides your business like a North Star and serves you like a second brain. So you can move as fast as you want. Without second guessing.
You don’t need to “just show up more” without a real plan in place. You don’t need another anonymous program. And you definitely don’t need another generic template.
You need business ASSETS that ALIGN with the way you want to work and who you want to serve.
A brand system with tools you can use NOW to gain traction and get going.
DIY Brand Diagnostic
Prefer to think before you talk? Me too.
Download the DIY Brand Diagnostic to help you uncover where your existing brand signal is getting lost in the noise.
If you’re ready to:
Stop second-guessing your marketingStart making smart, strategic decisions about how you show upBuild a business that feels easier, works better and lets you focus on what you do best