BRAND STRATEGY, COPY + WEBSITES FOR INDEPENDENT EXPERTS
Your expertise,
made obvious
I find the angle that makes you easy to remember, refer and say yes to. Then I build your brand, website and marketing strategy on it.
You’re good at your work.
But people can’t explain what you do.
Or why you.
What makes you different feels ordinary to you. It's just who you are.
That’s why when you describe yourself, you sound like everyone else in your field. That’s why enquiries arrive asking for your price first. That’s why referrals turn up and don’t turn into anything.
So you rewrite your bio, again. You change your headline, again. You wonder, again, what you’re going to say at that networking event next week to make it actually worthwhile.
It’s not because you can’t do this. You’re not bad at marketing yourself. It's just what happens when you're too close to see which parts of your story matter most.
FIND YOUR ANGLE FIRST
THEN EVERYTHING ELSE WORKS BETTERand feels easier
Your Opening Angle is the memorable, repeatable way of saying what you do, who it's for and why it matters.
It comes from your own background and your clients' own words. It’s found, not manufactured, because it’s the headline already hiding in your expertise. It’s how you stop redoing your thinking every time you want to say something about your work.
Once it's decided, a lot of other questions find answers:
What goes on your website, and what to leave off
What to say when someone asks what you do
What your bio, your pitch and your posts should all be saying
Most positioning advice tells you to narrow down and cut things.
My method, Strategic Synthesis, finds the angle that makes your whole mix of skills and story make sense together. You don't have to pick a niche or leave part of yourself out.
“It all goes back to my messaging. Now that’s clearer, it’s easier to reach my audience, talk to potential clients, and keep showing up for my business in a way that feels true to what’s really important to me.”
HANNAH PORTEOUS-BUTLER, PARENTAL TRANSITIONS EXPERT - CONSULTANT, COACH + SPEAKERstep by step
THIS IS HOW WE DO IT
QUICK STARTThe Angle Exploration
Fresh perspective, made simple.
A short questionnaire, a 45-minute conversation and a written report within 5 working days. The themes running through your skills and story, what it matters to your work, and what to do next.
FIRM FOUNDATIONThe Angle Intensive
Focus, found.
Your Opening Angle discerned, decided and refined in depth. All the insights captured in your Brand SourceBook: strategy, positioning and messaging you can use straight away, word for word.
LEVERAGE + LEADSThe One-Stop Website
Home base for your business.
Full service website creation, start to finish, all in one place. Visual identity, copy and website design from the same hands that did your strategy, so nothing gets lost in translation. Handover training included.
STILL WONDERINGAre you a hidden gem?
A short, free quiz.
Find out how easily strangers can explain what you do..
“I'm definitely much more booked this year. People who land on my site…get the info they need and feel a better connection to me.”
ERIKA PRINZ BEN-ZUR, ACUPUNCTURISTHi, I’m Laurie
FOUNDER OF SOURCE MARKETING STUDIO
I'm a Certified Brand Strategist with a background in marketing, journalism, design and intuitive coaching. I’ve been around long enough to remember what marketing looked like before social media — so I know there’s more to building your business than just fuelling your social feeds.
I started in PR at a busy New York agency, working on brands like Target, eBay and Avon. The real craft of that job was finding the angle: the one true thing that makes people pay attention, and take action.
Now I do that same work for independent experts.
It’s the same skill, shaped for the business you’ve designed to make a living on your own terms. These days I’m based in London, working with experts everywhere.
“Laurie has helped me sift through all the thoughts in my head to get more clarity and direction on who I serve, how I show up and what I want to say about the work that I do.
This has been so useful. I feel more confident and motivated about taking the next steps forward in my business.”
RUTH OLDFIELD, LIFE + BUSINESS COACHFIND THE HEADLINE
hiding in your expertise
Start with an Angle Exploration.
It’s £150 for a short questionnaire, a conversation and a written report.
For a small, simple first step that says you’re ready to see your work in a new way.
Rather keep exploring on your own for now?
TAKE THE QUIZ