A curious paradox…
A minimalist who celebrates abundance in the right things. An intuitive dreamer who delights in logic and details. A writer who knows that good design is far more than just pretty pictures.
I’m even one of those introverted extroverts who loves a party full of new people, even though I need a serious lie-down afterwards.
Also, I’m really nosey curious. About everything.
So why am I telling you this?
Because before you can create good marketing you’ve got to be able to put yourself in your audience’s shoes. And seeing all sides of the story is my speciality.
DO YOU BEGIN WITH COPY OR DESIGN IN MARKETING?
The answer, of course, is YES
finally, a decision on whether words or visuals are more important on a website
Do you believe that the best of both worlds is always too good to be true?
In the creative world, people tend to embrace their skills with either words words or images. Usually, a website designer is not a copywriter. You’ve got to DIY, hire someone else, or make it up as you go along.
Usually.
When you have to piece it together like that, though, that turns you, the business owner, into the project manager.
But that’s not your job.
If you’re the project manager, it’s overwhelming. Your time is better spent running your business.
So it’s tempting to default to going through the motions — ticking the boxes and typing in templates feels easier, in the moment. Because you just want it done.
But you deserve better.
YOUR job is to be the inspiration.
And MY job is to be your puzzle piecer, your interpreter, your link among the words and visuals and strategy so that it all flows together and each piece feeds the others. So there’s a strong, cohesive synergy powering your brand, your website, your marketing tools. And you have the time and energy left over to make the most of them.
That’s how to make your marketing work better for your business. It IS possible. It’s not too good to be true.
behind the scenes
01
big brands, big ideas
I spent more than a decade in consumer PR, mostly at a busy NYC agency working for some big brands you've probably shopped with. To be good at PR, which I was, you’ve also got to be good at powerful writing, strategic messaging, insightful targeting, thoughtful planning, solution-finding, making friends, and making a good first impression. (Yes, all of that — not necessarily in that order.)
curiosity creates context
Whenever I move, all my books come with me. Yes, all of them. There’s a Japanese word, tsundoku, that describes the practice of acquiring more books than you could ever possibly read. Some philosophers see this as a celebration, keeping us humble about all that we don’t know and inspiring us to stay curious. My favourite topics so far are marketing (duh), writing, creativity, psychology, design, photography, spirituality, history, storytelling, communication, parenting, cooking, health... Curiosity allows us to create a richer context for our work and our lives.
03
02
good manners: UX in real life
Before NYC, I grew up in the rural(ish) Northeast of the US and went to university in the South. I also spent a few years in Istanbul, and am now a longtime Londoner. This has made me really good at making connections in lots of contexts… as well as packaging the important things, figuring stuff out, and making somewhere new feel like home.
04
universal truths
As a mama of 3, I’m even more of an empathetic, persuasive, efficient priority-tamer and chaos-calmer than I ever was in the “before times”. If you can appreciate what’s required to persuade a toddler (or a teen), shepherd an active household in the pre-dawn hours, or do the time-Jenga that is a busy family schedule, you’ll know why this is good for you, even if it means too much coffee for me.
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