This is marketing that meets you where you are
For your marketing to really mean something - to you and your people — it has to come from the inside out. And that means going a little deeper than a freebie checklist and a DIY template.
It’s a big ask, to make your marketing truly feel like yours. It might feel hard at first, digging deep and putting your ideas out there. It’s easy to get stuck.
But that effort is what gives it meaning. Makes it shine through the madness. And it’s ok to get some help.
You’re creating something that will sustain your business better and longer than slapdash, semi-swiped and say-anything-so-you’ve-said-something.
Your people deserve to truly understand what you offer. And your offer deserves to be truly understood. THAT’S what brings the right people to work with you.
Projects flow through
the S.O.U.R.C.E. framework:
Stage
Setup. Establishing where you are and where you want to be — in vivid detail. The onboarding process will help you understand exactly how your project will progress.
Observe
Research. Exploring the character + context of your business + the people you serve. Leaning into nuance + specificity through meaningful enquiry + conversations.
Understand
Strategy. Aligning the observations with the stage that’s been set. Confirming/refining the plans to help ensure your tools will get you the results you want.
Creation. Writing and design that reflect your needs, context and direction. This is where the tools you need come to life.
Respond
Collaborate
Feedback. Refining + adjusting as needed until everything feels aligned.
Emerge
Launch. Using your tools, sharing your story + evaluating the impact.
the insights you need for where you are
the strategy + tools to get you where you want to be
Ground
By clarifying WHO you serve, WHAT makes you different + WHY it matters, we get to the heart of how you need to show up, so you can do the work you want to do. This is not just about your brand—though we start there. It’s about HOW you put your brand to WORK for you.
1
Greet
Your business needs a home base. A website that actively works FOR you — attracting your people, building their trust, making it easy to take action. A website that shows your people they’re in good hands. A website that enhances your identity, impact, energy.
2
Gather
You’ve planted the seeds. Now you can tap into the strength of your brand foundation and strategic website and reap the benefits. This is how you create ongoing impact and income — through aligned sales pages, email marketing and visibility frameworks.
3
We’re a fit if you…
Want marketing tools for your business that work WITH each other, and with you. There’s synergy in the system and alignment with your energy.
Know that ^synergy^ means more than just making the fonts and colours match. Yes, that’s fun — and important — but it’s not the whole story.
Are ready to dig into the juicy stories behind what you do, why you do it, and how it makes a difference — and where you want to go from here.
Ready for a chat?
Book a call to explore working together
DONE FOR YOU
Toolkit
Marketing
&
services that meet you where you are
propel you to where you want to go
GROUND
brand messaging
visual brand identity
brand voice
Your brand messaging establishes the words + ways you communicate what’s distinctive about your work + why it matters to your people. It’s captured in your Brand SourceBook — a strategic, cohesive system that makes marketing feel easier + work better. It aligns the results you want with how you show up on sales calls, on your website + socials, even in real life.
Your visual brand identity — your logo, fonts, colours, imagery — is the way you create the first impression of your brand. Making this meaningful, making it match the tone of your messaging, and making it consistent and cohesive across all channels — guided by your Brand StyleSheet — is a big part of how you build trust and authority.
Your brand voice guide clarifies + quantifies the specifics + mechanics of making you sound distinctively, unmistakably + consistently like you in every post, page + touch point. Content creation gets faster + better because you have a blueprint + baseline for how/why you communicate. If you’re ready to outsource content creation, do this first.
website strategy + copy
website design
foundational SEO
GREET
Developing a website strategy first is how we create a website that will do what you need it to do as home base for your business. It creates a roadmap, aligned with your brand strategy, for your website to get the results you want. Your website copy aligns strategy with reality — the words on the page that tell the right story and offer the right guidance.
Your website design has 0.05 seconds to make its first impression. And 75% of users say they judge a company’s credibility based on its website. Once they decide they want to stick around for a bit, you can nurture them through content + convert them through messaging. That’s how design and copy strategically work together.
Your website can work for you even before anyone visits it. By creating your website using best practices for foundational SEO, you can set yourself up to attract the people you ideally want to serve — at the very moment when they’re looking for someone just like you. That’s the power of search engine optimisation.
email marketing
sales page writing + design
content marketing strategy
GATHER
Email marketing is one of the most powerful ways to nurture your audience — and your business. From your welcome sequence to regular/ newsletter content to sales campaigns/launches, this is how you go from serving the algorithm on social to serving your people through an asset that you own.
Sales pages take visitors from interested to invested. From the substance of your offer to the flow of the persuasive journey to the cohesiveness of the branding, design + messaging… if you have an offer you want your people to take action on, a thoughtfully crafted sales page can make all the difference.
Your content marketing strategy is what attracts people to you without you having to spend on ads or rely on referrals. From aligning your offers with your messaging to speaking the language of the people Googling for the answers YOU offer, getting strategically visible is how you generate leads + business on repeat. Social media optional.
Questions
Frequently Asked
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In most cases, you'll want to start with brand messaging to ensure you have a solid foundation to build the rest of your marketing toolkit on. If I've created a brand messaging guide for you, this gives you a 10% discount on your website copy because it makes the writing process smoother.
The best first step is to arrange a discovery call to establish exactly where you are and where you want to be. From there, I'll provide a custom proposal for you to consider.
In some cases, it will make sense to start with an audit of your existing website and marketing tools. -
Most branding + website projects take about 8 weeks of focused work. Most of this, of course, is on me, but momentum does require some timely input from you, such as being interviewed or offering feedback. The specifics of the timeline will vary depending exactly what you need and are explained to you during the proposal/onboarding process.
It's useful to note that in looking at a "Website in a Week" type of package, this assumes that you've provided all of the copy and images/photography in advance so the designer can install/arrange everything on the website pages for you during that condensed timeframe. It's quicker, but it's not the same type of project.
Meaningful marketing does take some time, but it will serve you more sustainably. -
Brand messaging guides usually start around £1250, with add-ons available for brand voice and visual brand identity design. You'll receive a custom quote for any recommended projects, including website strategy/design/copy, after our discovery call.
Creating a brand messaging guide with me entitles you to a 10% discount on your website copy because it makes the writing process smoother; visual brand identity design earns a similar discount on the website design. It's all connected :)
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Intentionally establishing a strong brand strategy, message and identity before you create any other marketing tools helps you get it right the first time.
This way, you’re not just throwing pixel spaghetti on the page — you know exactly why your website and sales pages look and sound the way they do, and you feel good about it.
You’re creating a strategic, cohesive, sustainable system that simplifies planning, builds trust, and increases conversions. This is what you do FIRST—so that what you do NEXT works. -
Well, probably. What you actually need is a home for your business. Somewhere you can send prospects and give them a sense of being in a safe pair of hands, that you are someone who can look after them. In most cases, in online marketing, this means a website.
There’s a well-known book about UX best practices called Don’t Make Me Think (Steve Krug 🤓). It means that the path of what people need to do to interact with your brand should be so obvious, there’s no doubt about what comes next.
Taking a step back… this applies to having a website. These days, that’s just how most businesses operate. It’s the expectation, and there is a bit of cognitive dissonance to overcome if you don’t have one.
Could you get away with not having one? Possibly. For example, if you’re a local business that relies on referrals and local directory listings and can serve people in person or by phone. Or it might work for you to come across as quaint, or quirky, or even elusive.
But in most cases, a clear, well-designed, visually appealing website that “talks” to your prospects in a way that resonates is going to go a long way to convincing your prospects that they want to do business with you.
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I use Squarespace for websites because it makes life easier for you. A good website isn’t stagnant — you’ll want to keep it updated with fresh blog posts, new pricing, special offers and more. While I’m happy to help if you really need it, it’s ideal if you can do most updates yourself. Squarespace makes this very easy for you, and their customer support is excellent. They also take care of things like security/technical updates behind the scenes. And depending on your business needs, it can be a true all-in-one solution, with plans offering e-commerce, scheduling, invoicing, email marketing and more.