WHAT IF IT COULD FEEL
so much easier
to attract the people
you really want to work with?
BRAND STRATEGY, WEBSITE DESIGN + COPYWRITING
THAT RESPECT YOUR VALUE, REFLECT YOUR STORY + RESONATE WITH YOUR PEOPLE
Marketing your business
isn’t the goal.
It’s the
GATEKEEPER.
You didn’t start your business to become a marketer.
You started it because you’re great at what YOU do.
But marketing feels like it’s getting in the way. It’s hard to know what to do first. Logo? Website? More IG posts? Ads? Emails? Is blogging still a thing? Is networking worth the time?
Some (most?) days it feels like you spend more time second-guessing your marketing than you do on the work you’re in business to do.
If marketing feels like a barrier between you the business you really want, let’s fix that.
Let’s build you a bridge instead.
Let’s build you a brand system that guides your business like a North Star. So you can move as fast as you want. Without second guessing.
You don’t need to “just show up more” without a real plan in place. You don’t need another program. And you definitely don’t need another generic template.
You need brand ASSETS that ALIGN with the way you want to work and who you want to serve.
Tools you can use NOW to gain traction and get going.
THE TRICK TO MARKETING THAT WORKS LIKE MAGIC
Is that it doesn’t feel like marketing at all
IT FEELS LIKE SHARING, EMPATHISING, HELPING
It feels like finding your people.
YOU DON’T HAVE TO BE LOUDER + BOLDER TO BE HEARD
Not unless that’s true to you.
TALKING ABOUT YOUR WORK CAN FEEL GOOD
As natural as doing your work
It’s time for a brand that works as hard as you do.
YOU KNOW YOUR WORK IS WORTH SHARING
LET’S FIND THE WORDS THAT REACH YOUR PEOPLE.
…then use them to build the brand system you need to make your business feel easier + work better.
You shouldn’t have to be the project manager of your own brand. A good brand is a relief, not a burden.
Many business owners get stuck in marketing chaos — hiring a designer here, a copywriter there, cobbling together ideas from YouTube with a Google Doc and a Canva template.
We all start somewhere, but you and your business deserve better than that, don’t you think?
It’s time for a partner who sees you clearly and can help others do the same.
I’m not another contractor to manage. I’m your interpreter. Your integrator. Your translator and your builder.
I take your scattered brilliance and turn it into a brand that means something — to you, to the people who’ve been waiting to find you.
A BRAND that’s aligned with who you are and who you serve is a SYSTEM that serves you like a second brain.
So you can stop second-guessing your marketing, and get back to the work you really want to do.
Hi, I’m Laurie
I’m a brand strategist, copywriter and website designer who’s done a whole lot of other things that make me good at this work — PR, graphic design, business school and more… I’ve been around long enough to remember what marketing looked like before social media — so I know there’s more to building your business than just fuelling your IG feed.
As a mother of three, I’m especially good at coaxing order from chaos, creating efficiencies and taming competing priorities. I’ve built rock-solid, real-life empathy and persuasion skills because life just works better that way. And I have no time or tolerance for fluff or things that don’t work the way they should. Neither should you. We both deserve better.
Like any good parent, what absolutely lights me up is helping someone figure out who they are and what they want to contribute to the world. And setting them up with all the tools they need to do it really, really well.
Can’t wait to meet you.
Ways we can
work together
YOUR
STRATEGY
START WITH YOUR SOURCEBOOK
By clarifying who you serve, what makes you different + why it matters, we get to the heart of how you need to show up to make the impact you want to make.
Your SourceBook / SourceSystem offer:
> meaningful messaging guide that aligns with how you want to work
> clarity on how to talk to your ideal client, so what you say resonates
> a visual brand identity that looks good, feels right, + builds trust
YOUR
SITE
ESTABLISH YOUR HOME BASE
Your website should work FOR you — attracting your people, building trust + making it easy to take action. It’s how you show your people they’re in good hands.
You get a hardworking, supportive asset for your business:
> a gorgeous Squarespace website that enhances your impact + energy
> a smooth, synergistic creative process, led by me + inspired by you
> an understanding of how to easily manage your site for ongoing impact
YOUR
SALES TOOLS
SHOW UP FOR YOUR PEOPLE.
With your brand + website in place, you’re ready to fly.
You get ongoing momentum + results:
> sales page writing + design
> content marketing strategy
> email marketing: lead magnets, nurture sequences, sales emails + more
Not sure what you need?
If you just KNOW that your work
could have so much more impact…
If you’re ready to SHOW UP,
and you want something to SHOW FOR IT…
That your work is WORTH knowing about…
I see you.
YOU’RE JUST GETTING STARTED.
What it’s like
working with me
Has gone the extra mile to help my business succeed…so pleased
“I would highly recommend her to work with. Laurie has gone the extra mile in helping my business succeed and look more professional from the website to important documents, copywriting and re-branding… I am so pleased with how much she has helped my business and equally [how she] wants me to succeed.”
Isla Selley, Boom Arts Academy
Exceptional at brand voice…our essence shines through.
“Laurie is an exceptional copywriter whom I’ve worked with on many projects now. She consistently delivers high-quality work, always going above and beyond to truly understand our brand voice. Her attention to detail and dedication to capturing our essence shines through in all of her work. I highly recommend her.”
Petra Gatto, Gatto Branding Ltd
Helped me get more clarity on who I serve + how I show up.
“Laurie has helped me sift through all the thoughts in my head to get more clarity and direction on who I serve, how I show up and what I want to say about the work that I do. Connecting with her has been so useful in helping me feel more inspired and motivated about taking the next steps forward in my business.”
Ruth Oldfield, Life + Business Coach
Start Now for FREE
A sneak peek at my process:
Claim your FREE copy of my top 10 clarity questions for aligning
your motivations with your marketing.
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