BRAND STRATEGY, COPY + DESIGN
for solopreneurs who want marketing
that works better + feels easier
Does marketing make you
feel a bit lost?
The world is buzzing with marketing tips, tricks + hacks. So much noise. So many tactics. Endless ideas. And trying to chase them all like fireflies is the fastest way to smother your spark.
If you want your business spark to sustain you, then you need a brand strategy to guide you. THAT’S how you make sense of your marketing. When you start with your strategy + THEN build, everything else works better — website, socials, ads, networking, referrals, proposals… EVERYTHING.
Because brand strategy is NOT just a buzzword. And it’s NOT out of reach. It IS the answer to writer’s block, overwhelm + feeling stuck.
A brand strategy is your PLAN with a PURPOSE.
YOUR BRAND IS SO MUCH MORE THAN JUST A PRETTY FACE
It has superpowers.
LASER FOCUS SUPER STRENGTH AND IT CAN FLY…
STARTING WITH BRAND STRATEGY
clarifies your message and
aligns your energy.
First, a LASER FOCUS on the exact words that will reach your people.
Next, a defined visual identity — STRONG and recognisable.
Then, YOU get to choose.
I’ll show you how to FLY ABOVE THE NOISE and make your marketing work for YOU.
It doesn’t matter how visible you are if people don’t really hear what you say.
Stop wasting time, money + energy hoping to figure it out + trying endless tactics that don’t deliver.
You don’t just need to “be bold” or “offer more value”.
If you’re not saying the right things to drive the results you want, it really doesn’t matter how many people “like” your “bold value”.
Here’s the thing.
The trick to marketing that works like magic…
is that it doesn’t feel like “marketing” at all.
It feels like sharing, empathising, helping…
It feels like finding your people.
LET’S FIND THE WORDS THAT REACH YOUR PEOPLE.
…and use them to build a toolkit that makes your marketing feel easier + work better.
Whatever marketing tactics you choose will feel easier + work better when you first get clear on what people need to hear from you.
Your website, your socials, your ads, your emails, your proposals, your networking conversations… whatever the channel, it’s your message that makes the difference.
A good logo will make a good first impression.
Great visuals will help people remember you.
But people don’t buy from you because of your logo.
They buy because they believe in what you say.
It’s your message that moves them.
It’s what you make them feel that makes it work.
Hi, I’m Laurie
I’m a brand strategist, copywriter and website designer who’s done a whole lot of other things that make me good at this work — PR, graphic design, business school and more… I’ve been around long enough to remember what marketing looked like before social media — so I know there’s more to building your business than just fuelling your IG feed.
As a mother of three, I’m especially good at coaxing order from chaos, creating efficiencies and taming competing priorities. I’ve built rock-solid, real-life empathy and persuasion skills because life just works better that way. And I have no time or tolerance for fluff or things that don’t work the way they should. Neither should you. We both deserve better.
Like any good parent, what absolutely lights me up is helping someone figure out who they are and what they want to contribute to the world. And setting them up with all the tools they need to do it really, really well.
Can’t wait to meet you.
Ways we can
work together
GROUND
GET YOUR STORY STRAIGHT.
By clarifying who you serve, what makes you different + why it matters, we get to the heart of how you need to show up to make the impact you want to make.
Your SourceBook + StyleSheet offer:
meaningful messaging guide that aligns with how you want to work
clarity on how to talk to your ideal client, so what you say resonates
a visual brand identity that looks good, feels right, + builds trust
GREET
SET UP SHOP.
Your website should work FOR you — attracting your people, building trust + making it easy to take action. It’s how you show your people they’re in good hands.
You get a home base for your business:
a gorgeous Squarespace website that enhances your impact + energy
a smooth, synergistic creative process, led by me + inspired by you
an understanding of how to easily manage your site for ongoing impact
GATHER
SHOW UP FOR YOUR PEOPLE.
With your brand + website in place, you’re ready to fly. You will need to keep using your wings… but it will feel much easier, now that you have the foundation in place.
You get ongoing momentum + results:
sales page writing + design
email marketing strategy: lead magnets, welcome sequences, sales emails, newsletter frameworks + more
search engine optimisation (SEO) + content marketing strategy
If you just KNOW that your work
could have so much more impact…
That your work is WORTH knowing about…
If you’re ready to SHOW UP,
and you want something to SHOW FOR IT…
I see you.
YOU’RE JUST GETTING STARTED.
What it’s like
working with me
Has gone the extra mile to help my business succeed…so pleased
“I would highly recommend her to work with. Laurie has gone the extra mile in helping my business succeed and look more professional from the website to important documents, copywriting and re-branding… I am so pleased with how much she has helped my business and equally [how she] wants me to succeed.”
Isla Selley, Boom Arts Academy
Exceptional at brand voice…
our essence shines through.
“Laurie is an exceptional copywriter whom I’ve worked with on many projects now. She consistently delivers high-quality work, always going above and beyond to truly understand our brand voice. Her attention to detail and dedication to capturing our essence shines through in all of her work. I highly recommend her.”
Petra Gatto, Gatto Branding Ltd
Helped me get more clarity on who I serve + how I show up.
“Laurie has helped me sift through all the thoughts in my head to get more clarity and direction on who I serve, how I show up and what I want to say about the work that I do. Connecting with her has been so useful in helping me feel more inspired and motivated about taking the next steps forward in my business.”
Ruth Oldfield, Life + Business Coach
Start Now for FREE
A sneak peek at my process:
Claim your FREE copy of my top 10 clarity questions for aligning
your motivations with your marketing.
By entering your details you'll also be signed up for my mini newsletter, Source Notes. It’s 1 minute, 1x a week with 1 idea, 1 recommendation + 1 prompt for solopreneurs who want to sell with more ease + more soul. I respect your inbox and will only send you something if I believe it’s worth your time. Unsubscribe whenever you like.
