beginning
brand
IS JUST THE
to work for you
YOUR
LET’S PUT YOUR BRAND
BRAND, WEBSITE + SALES TOOLS
meaningful marketing aligns
to create a powerful source of
IMPACT, INCOME + ENERGY
If you just KNOW that your work
could have so much more impact…
That your work is WORTH knowing about…
If you’re ready to SHOW UP,
and you want something to SHOW FOR IT…
I see you.
YOU’RE JUST GETTING STARTED.
your marketing matters
When so much of marketing today is just going through the motions it’s no wonder most people think… well, MEH.
Meh about marketing their business.
And meh when they’re marketed to.
Because marketing without meaning is just…
well, meaningless.
But you’re better than that.
Your work deserves better.
And so do the people you serve.
A cookie-cutter copy-paste of what your IG feed insists is working for “everyone”…
That just isn’t good enough.
Not for you.
Not for your people.
Marketing for a business like yours…
Marketing that speaks to your people…
It just doesn’t work if you’re only
going through the motions.
It’s got to be marketing from the inside out.
So it feels like you.
And it works way better than cookie-cutter copy-paste.
Here’s the thing.
The trick to marketing that works like magic…
is that it doesn’t feel like “marketing” at all.
It feels like sharing, empathising, helping…
It feels like finding your people.
WHEN YOUR MARKETING HELPS:
&
through the signals you send with your brand + content
Your people connect with you
by using your website to show they’re in the right place
Make it easy to work with you
THAT’S WHEN THE MAGIC HAPPENS
Ways we can
work together
+
GROUND
Shape your brand. By clarifying who you serve, what makes you different + why it matters, we get to the heart of how you need to show up to make the impact you want to make.
You get tangible assets that will serve you:
meaningful messaging that aligns with how you want to work
clarity on how to talk to your ideal client, so what you say resonates
a brand identity that looks good, feels right, + builds trust
+
GREET
Create your website. A good website actively works FOR you — attracting your people, building trust + making it easy + appealing to take action. It’s how you first show your people they’re in good hands.
You get a home base for your business:
a gorgeous website that enhances your identity, impact + energy
a smooth, synergistic creative process, led by me + inspired by you
an understanding of how to easily manage your site for ongoing impact
+
GATHER
Serve and succeed. With your brand + website in place, you’re ready to fly. You will need to keep using your wings… but it will feel much easier, now that you have the foundation in place.
We create momentum and results with:
sales page writing + design
email marketing strategy for nurturing your audience
visibility frameworks to make the most of opportunities via publicity, social media + search (SEO)
Hi, I’m Laurie
I’m a writer, designer and creative marketer who’s done a whole lot of other things that make me good at this work — PR, graphic design, business school and more… I’ve been around long enough to remember what marketing looked like before social media — so I know there’s more to building your business than just fuelling your IG feed.
As a mother of three, I’m especially good at coaxing order from chaos, creating efficiencies and taming competing priorities. I’ve built rock-solid, real-life empathy and persuasion skills because life just works better that way. And I have no time or tolerance for fluff or things that don’t work the way they should. Neither should you. We both deserve better.
Like any good parent, what absolutely lights me up is helping someone figure out who they are and what they want to contribute to the world. And setting them up with all the tools they need to do it really, really well.
Can’t wait to meet you.
If you can feel your potential, but just can’t seem to express it the way you want to…
I see you.
If you keep hearing that you need to be more visible — but you don’t want to just say anything, for the sake of saying something…
I see you.
If what you offer is so much more beautiful than how it shows up online, and you just can’t stand the disconnect anymore…
I see you.
You don’t want to add to all the noise.
But you don’t want to hide anymore.
Not really.
You’re just not quite sure how.
You have something to say.
And you’d like something to show for it, too.
You’re ready to show up
What it’s like
working with me
Has gone the extra mile to help my business succeed…so pleased
“I would highly recommend her to work with. Laurie has gone the extra mile in helping my business succeed and look more professional from the website to important documents, copywriting and re-branding… I am so pleased with how much she has helped my business and equally [how she] wants me to succeed.”
Isla Selley, Boom Arts Academy
Exceptional at brand voice…
our essence shines through.
“Laurie is an exceptional copywriter whom I’ve worked with on many projects now. She consistently delivers high-quality work , always going above and beyond to truly understand our brand voice. Her attention to detail and dedication to capturing our essence shines through in all of her work. I highly recommend her.”
Petra Gatto, Gatto Branding Ltd
Helped me get more clarity on who I serve + how I show up.
“Laurie has helped me sift through all the thoughts in my head to get more clarity and direction on who I serve, how I show up and what I want to say about the work that I do. Connecting with her has been so useful in helping me feel more inspired and motivated about taking the next steps forward in my business.”
Ruth Oldfield, Life + Business Coach
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A sneak peek at my process:
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your motivations with your marketing.
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